Instructional Designer & Developer

Creating Authentic and Powerful Learning Experiences


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Course Conversions

Have you got old Flash courses which you need converted into responsive HTML5 SCORM compliant 'Learning Apps'?



Is your eLearning boring? Let me help you to develop a new strategy.


Website Development

If you are looking for a new website, get in touch!


Are you looking for a freelance eLearning designer to work on a project?  Get in touch

Hey, thanks for dropping by!

My name is Cath and I’m a Freelance eLearning Instructional Designer and Developer based in Melbourne.

You could say I am not like most of the run of the mill Instructional Designer’s out there. I am what you may call an end-to-end designer. I can oversee your project from start to finish, manage your timeframes, write your content and develop your end product for you. Of course, I can also help you with components if that’s what you’re needing.

I also have a very wide skill set…and this goes hand in hand with my philosophy…that we learn from every medium we interact with, whether that is a SCORM course, a WordPress site or even Digital Learning Bites. So, I can design you blended learning, social learning and mobile learning solutions, including providing consultancy on implementing learning strategies, designing SCORM templates, implementing a learning portal or even developing you a marketing strategy.

I have a wealth of experience building innovative, creative and engaging learning experiences in Articulate Storyline, Adapt, Evolve and Totara LMS.

Learn more about my services

Fancy having a catch up and a chat?

It’s not easy to identify if digital learning is, in fact, the right solution for your business and you don’t want to rush into it without knowing all of your available options.

So, I am happy to offer you a free, one-off 30-minute consultation to discuss your requirements and for you to see if I am the right fit to work together on your project.

With absolutely nothing to lose and everything to gain, why not book in a time to talk.

Book your consultation

How I put design thinking into action

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Conduct research to develop an understanding of your users.

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Combine all your research and determine your business needs.

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Generate a range of creative ideas.

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Build real, tactile representations for a range of your ideas.

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Return to your users for feedback.

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Put the version into effect.

Cath has helped us right from the concept stage of our e-learning programme, through to design, testing and delivery. She's been fantastic to work with. Cath has really listened to our ideas, melded them with her own, and then created a fabulous e-learning product that people are loving. Looking forward to lots more collaboration with Cath!

Ryan MaloneDirector, Civicsquare

Cath has the ability to shape an idea into beautiful elearning content. She has a wealth of elearning and design experience and knowledge, but she is open to new solutions.
Cath took the time to build a relationship with us, to understand our business and our subject matter. She was able to walk us through the development process. We particularly valued her ability to work with us as our vision for the project evolved. It's obvious that Cath wants the best outcome for her clients, and it's evident in her honest communication, her dedication, and ability to create engaging and memorable content.

Andy RiggDirector, Civicsquare

I've been working with Cath as a freelance learning designer for our non-profit organization, Year Up. Cath has been incredible to work with. She is creative, open to feedback and very communicative. Cath created some really great interactions for the online learning modules that she designed for us. Cath has also been a really great coach for our junior in-house designer, which has been a bonus for us in our work together. I'm eager to continue working with Cath as our organization really delves into the learning design space more this year.

Kailey CartwrightDirector, Training Academy at Year Up

Working with Cath was such a pleasure and a truly collaborative partnership. Her work is creative, engaging, and fun. She took the time to get to know our organization and mission. Her final courses fit our needs perfectly. Additionally, working at an organization that is new to the e-Learning space, Cath took the extra time to help us understand best practices and different approaches to online learning, from sharing new image libraries to helping us brainstorm course assessment questions.

Alison LeungE-Learning Coordinator at Year Up

I worked with Cath during her 2 1/2 year stay at Learning Seat.
Cath is a passionate, professional and highly talented Instructional Designer. She's an innovator, who during her time at Learning Seat would often come to see me to share her ideas and vision. It became clear to me early on that Cath was an amazing creative thinker.
If you are looking for someone who is going to make a difference in how you produce your training or messaging then I have no hesitation in recommending Cath to you.

Scott DeanCEO, Learning Seat

Cath is an incredibly talented instructional designer with a huge and varied array of skills - from training needs analysis to content, design and coding. Her passion is hugely valued by her colleagues, peers and clients. Her pro-active approach to problem solving is infectious and can lift and motivate the team around her to new heights.

Claire LavinProduct Manager - Library, Learning Seat

Cath's knowledge, experience and passion for E-Learning and instructional design is second to none. While working at CFA in the Learning & Volunteerism team, Cath carved an important space for transforming traditional training to innovative solutions designed to reach a much broader and more diverse audience. I would highly recommend Catherine Ellis as a professional leader in instructional design.

Kate HarrapExecutive Director, Learning & Volunteerism at CFA

It is no exaggeration to say that Cath is one of the most passionate digital learning professionals that you’re ever likely to meet. She consistently pushes the envelope to leverage instructional methodologies and new technologies to create outstanding learning outcomes for both students and organisations alike. While many in the eLearning industry like to think we do this, very few of us extend that practice to extracurricular study, research and experimentation to the degree that Cath does. In my view, Cath’s thirst for knowledge and ongoing commitment to her own professional development is testament to the value she offers any organisation lucky enough to engage her services.

Bianca FrostSenior Instructional Designer at Learning Seat

I've worked with Cath for the last two years as part of the Learning Seat Instructional Design team. Cath's ability to seek inspiration for her concepts in all areas of the digital world is astounding; every week she's showing me a new idea that takes constructive innovation to a new level. Cath has an unparalleled thirst for learning, especially in the learning technology field, and is my go-to colleague if I need creative solutions for my tech challenges.

John SlatterySenior Instructional Designer at Learning Seat

I have worked closely with Cath for the past two years. Cath is a skilled e-learning designer with obvious passion about all things digital. She is professional and courteous in her interactions with colleagues and with clients. Cath is an excellent collaborator who likes to push the boundaries of e-learning technologies and I would recommend her as an asset in the development of online educational/training content.

Ben WebberSpecial Projects at Learning Seat

Cath is an experienced, innovative and passionate elearning expert who is able to find ways to bring complex content to life. Her ability to understand clients needs and turn this around into engaging and effective content is a real gift.

Gavin AltusGeneral Manager of Sales & Marketing at Learning Seat

Catherine brought advanced skills and creative energy to her work, and demonstrated commitment and enthusiasm by attention to detail, consistent innovation and a strong collaborative ethos above and beyond the limits of any position description.

Steven CurryProject Officer at Victoria Police

I can only recommend Cath wholeheartedly if you need a website. The fact is I sat around knowing I needed a website for MONTHS before I finally got around to asking Cath and within a matter of days, it was done. The proof, they would say, is definitely in the result.

Lawrence AkersHypnotherapist / Owner at Release Hypnosis and Partner at Hypnotherapy HQ